In 2016 I proposed and launched Whizz-Kidz’ first ever online integrated Brand and fundraising campaign, #NoLimitz.

The idea was for beneficiaries to champion and shout about their achievements, passing the challenge on for others to do the same.

The hope was for it to go viral, following as it did big social media moments like the Ice-Bucket Challenge. At the same time we included an end card with a financial ask and response mechanism details to maximise the fundraising opportunity.

I shot much of the footage myself on an iPhone at a Wheelchair Skills Training Day, with others providing similar UGC content, which I included when editing the video together using Adobe Premier Pro.