crisis at christmas Email campaign
Each year Crisis produces in-house and sends a series of emails to its warm Individual Giving audience. These build as the campaign progresses until Christmas Eve, with one or two sent after that key day.
Click right and left to see all five emails below…
I produced the copy for the emails shown here, ensuring to build the narrative, addressing the need to provide support as cold weather deepens.
The emails outline the services Crisis provide at Christmas and throughout the year, and how they support people to leave homelessness behind, illustrated in part through the stories of two Christmas guests.
The emails also cover any significant developments in Crisis policy and campaigning work, which address the wider systemic problems around homelessness in the UK.