Each year Crisis produce fundraising videos featuring celebrities volunteering at the Crisis Warehouse to prepare packs for guests at Crisis at Christmas.

These go live on Paid Social in the weeks leading up to Christmas with the specific objective of raising donations – both cash and RG – alongside more brand-focussed video collateral without a financial ask.

I wrote 60”, 30” and 15” scripts for this, directed the celebrities for the shoot, and managed the project end to end with Crisis in-house videographer shooting, while the edit and delivery was done by one of Crisis’ agency partners, Mere Mortals.

I have also written scripts for similar pieces-to-cam for celebrities including Jo Brand and Ellie Goulding to record remotely or at other Crisis events for both brand and fundraising collateral.