Multi-channel creative consultancy

If you’re working with smaller budgets, I can provide a one-person outside eye to help optimise creative. From DRTV to Direct Mail, Paid Social to Press Ads, I can get underneath your creative and provide detailed feedback to help it achieve your goals - at all stages of your supporter journey.

Adept at evaluating creative targeted at different audiences via different media channels, understanding how to tailor copy and imagery to each to achieve optimum response, whether a channel operates by itself or in combination with others.

Led an extensive audience insight project for the Crisis at Christmas Campaign with market research agency 2CV, and have been involved in many other similar audience insight projects.

I can work with you from audience insight to ensure creative is tailored suitably to address target audiences’ unmet needs.

INTEGRATED CAMPAIGNS:

Creative Lead for the flagship Crisis at Christmas Campaign for several years, working closely with creative agencies including Catalyst Works, GOOD Agency and Mere Mortals.

I can advise on creative for campaigns integrated across multiple fundraising channels plus interplay with brand and priming collateral.

Experience of forming headline and key messaging for integrated campaigns through worskhops and collaborative working.

Ensuring headline and key messaging flows through all channels to provide a consistent, coherent and powerful narrative for the campaign.

Understanding through post-campaign analysis of previous campaigns which channels are having the greatest impact, with an awareness of multiple touchpoints being as important as that last-click.

DIGITAL INTEGRATION:

With donations increasingly made online, and all channels now having an online response mechanism, I can advise on integrating the creative journey with landing pages.

I can advise on donation page journeys to optimise UX and provide a smooth, frictionless process to minimise abandoned payments.

I can also help you with knowledge on audience targeting including use of lookalikes, as well as tracking and attribution.