Direct Dialogue Scriptwriting & Training

I have many years’ experience editing and creating from brief direct dialogue scripts for Face-2-Face and Telemarketing campaigns, tailored to audiences and responsively updated to optimise results.

With my fundraising career beginning in Face 2 Face and Telemarketing, in both progressing from fundraiser to team leader, and then in TM all the way up to scriptwriter, Call Centre Manager and then Head of Creative, I have an intimate understanding of direct dialogue channels.

My background in theatre, TV and film also means I can train teams in how to best use these scripts for top quality interactions that translate into top results.

Live campaigns

For live campaigns I offer the following:

  • Identifying areas for script optimisation - based on results, audience information, existing script and call listening

  • Amending live scripts based on the above

  • Training sessions on fundraiser delivery of optimised scripts

My promotions in TM came in part through an ability to identify areas where scripts could be improved to respond more effectively to target audiences we spoke to, amending, testing and rolling out in a live environment to achieve target-hitting results.

Scripting from Brief

I offer the following:

  • Scripting based on brief and any related client creative and information.

  • Tailoring scripts to different campaign audience types - Acquisition, Conversion, Upgrade, Reactivation.

  • Tailoring scripts based on understanding target audiences in terms of demographic data and any previous interactions with the organisation, including giving level where relevant.

As a scriptwriter I worked from brief, and was trusted by clients like Save the Children and CRUK for many campaigns to look at their website and request further information for me to decide on what the creative should be.

Fundraiser Briefing & Training

With my experience in the sector and my dramatic arts experience, I can train fundraisers on the nuances of script delivery: 

  • Where to lay emphasis

  • How to make key points stand out - both in terms of need and solution

  • Weaving effective rapport building into calls

  • Ensuring a positive experience for prospects/supporters

  • Knowing when to let a call go and ending calls with positivity

  • Creating a natural and flowing conversation.

A key thing is to understand the fundraisers’ natural manner of speech and how to work with that rather than trying to fit them into an awkward standardised box.

Having joined Listen soon after its founding I was able to use these skills to help build the agency quickly into an award-winning sector leader – increasing our share of NSPCC acquisition work from 50-100% within 6 months due to stunning results, and offering TM services to smaller organisations like the British Lung Foundation (now Asthma and Lung UK) who had struggled to make TM work with other agencies.

I managed TM and F2F for Whizz-Kidz and TM for Crisis, establishing call listening practices to ensure quality control, and working closely with scriptwriters and agencies on briefing and training their staff.

One of my final tasks at Crisis was working on scripts and helping to set up their first F2F campaign.

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Scriptwriting & Video Production