I produced the copy for this Press Ad placement in the Financial Times, based on agreed key messaging, working with agency Go Inspire to artwork the ad.

I tailored the approach and language to that audience, conveying the need and solution in a succinct manner with an open ask.

I also selected the image and quote from the quote and image bank for the Crisis at Christmas 2026 Campaign to align with other channels, especially OOH.

I was client-lead on the Christmas photoshoot, working with GOOD Agency and incredible photographer Sarah M. Lee, project-managing to ensure shots were powerful and told the story of Crisis service-users in an authentic way, while protecting their anonymity.

I coordinated feedback on selects from a large group of stakeholders at every level of the organisation, ensuring that shots aligned with brand directives and would work with central campaign messaging.