words that win hearts, minds… and long-term support
With 25 years as an Individual Giving specialist in the UK not-for-profit sector, working on big integrated multi-channel campaigns, both client and agency side, I will bring a wealth of experience and insight to your creative.
I’ll help you tailor to your target audiences to drive:
Engagement
Awareness
Salience
Consideration
Conversion
So you can hit those all-important KPIs for both cash and regular giving.
An English degree from Oxford, a Masters from the Royal School of Speech and Drama, a parallel career in the dramatic arts and a keen interest and understanding of behavioural psychology mean I can really bring your stories to life.
These could be focussed on beneficiaries, frontline staff, volunteers, or community activists and the varied projects each might be involved in.
I enjoy the challenge of successfully conveying complex statistical, technical and scientific information in a compelling way.
And I understand the need to make the most of ever-tightening fundraising and brand comms budgets.
Agency side I have worked with some of the UK’s biggest charities, and as a client I have worked with some of the biggest charity-focused creative and media agency partners in the country, so I understand your needs and how to work best to help you achieve your goals.
I can help you stand out in the crowded spaces of today’s attention economy with creatives that will inspire and remain with audiences.
“You don’t write because you want to say something, you write because you have something to say.”
— F. Scott Fitzgerald
For me, all charity brand and fundraising creative falls under the above formulation. As a sector we have work we want to achieve to the betterment of society, the nation, the world. And to do this we need support.
Positive change in the world never just happens.
It is fought for. By people inspiring people.
Change can only happen through people coming together. With purpose. Willing to take action. But no cause and no campaign is the same, so there is no one-size-fits-all creative formula.
Audiences differ, asks differ - you might be recruiting or cross-selling to race participants via socials, you might be speaking to the loved ones of someone living with Parkinson’s or the effects of a stroke to ask if they can help with an RG.
I’ll ensure I understand the voice and approach that’s needed to help you reach those people. Inspire them. Bring them to your cause.
what i offer
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Engaging. Authentic. Persuasive. Understanding your brand values, tone of voice and what is unique to your offering that will hook audiences, whether that be for longer-form channels like Email, Door Drop and Inserts, quick-hit attention-grab channels like Social, Display and OOH, or a combination of both.
£75/hr for copywriting & copyediting across all media channels
Day rate: £500
2 rounds of amends offered as standard
(Rates flexible to work within your budget)
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If you’re working with smaller budgets, I can provide a one-person outside eye to help optimise creative. From DRTV to Direct Mail, Paid Social to Press Ads, I can get underneath your creative and provide detailed feedback to help it achieve your goals.
£90/hr rate for consulting. Day rate: £600
(Rates flexible to work within your budget)
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If you need scriptwriting and video production, this is my chief passion. Following a Master’s degree in Advanced Theatre Practice I have used my skills on various projects, scripting fundraising socials videos from brief, directing talent, overseeing production from beginning to end, and being client-lead on the Crisis at Christmas DRTV adverts throughout my time there.
£75/hr for scriptwriting. Day rate: £500
2 rounds of amends offered as standard
£60/hr, £400 day rate for project-management or work as a creative video producer.
(Rates flexible to work within your budget)
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Many years’ experience editing and creating from brief direct dialogue scripts for Face-2-Face and Telemarketing campaigns, tailored to audiences and responsively updated to optimise results. My background in theatre, TV and film also means I can train teams in how to best use these scripts for top quality interactions that translate into top results.
£75/hr for scriptwriting or script optimisation. Day rate: £500
2 rounds of amends offered as standard
£90/hr for training. Day rate: £600
(Rates flexible to work within your budget)
Based in Central London with good transport links and a love of working in-person, I am happy to work both remotely or to join you and your team in person where relevant and depending on your preference.
“Kal has excellent direct marketing skills in copywriting, creative development, testing and planning campaigns.
When working with Kal at Crisis, I was always impressed with his creative flair, ability to develop compelling propositions that worked and a thorough approach to testing to optimise the success of campaigns.
Kal also has an excellent knowledge of print and production.”
- Richard Moody
Interim Director of Mobilisation and Supporter Engagement
The Children’s Society
organisations I’ve worked with include…
Contact
If you have copy or a script that needs writing, a video content brief that needs fulfilling, collateral you want an experienced external eye on, or broader consultation around IG fundraising and brand creative, please get in touch!
I’ll get back to you as soon as I can (Monday-Thursday).
Let me know a little about the job, so when we speak I have an idea of the scope.
Following a chat I can then come back to you with a quote for any work I can do to support you and your cause.